STRATEGY DEVELOPMENT

A good strategy empowers organizations to resolve brand communication challenges and market products more effectively.

Black Group provides a comprehensive strategy that makes communication easier between your brand, and the target audience; as well as boost your products reputation in the most profound way possible. We act as your marketing consultant, to help you develop a comprehensive strategy, that will clearly define your goals and ensure that your product/organization, gains a massive competitive advantage.

For start-up businesses without a brand, we recommend that you get a glimpse of some of the advantages of why you should get your products or services branded.

STEP
01.

Economic Advantage

Aside the fact that brands provide consumers with greater choice, quality and value for their money; brands are an asset to both business owners and consumers because they protect your products uniqueness, and ensure that standard and quality is maintained for customers. We also provide businesses with new channels to explore and grow from the influence and interaction of customer preferences.

STEP
02.

Social Advantage

In planning for the future of your business, it is no longer enough to just have a good product, or to be the first in the market, neither does it depend on how cheap you set your prices; to get customers attracted; you need a plan that will give your products the longevity it deserves, to make it stand out and evolve from a simple economic entity to a contributing member of society.

STEP
03.

Cultural Advantage

We believe, brands are an expression of a products identity, and they give rise to the promotion and protection of local customs, languages, and traditions. They can enhance and improve any business concept including art & fashion, and if done right, can help local products/services gain pride, confidence and improve the talent of the natives. At Black Group, we refine, organize & showcase your business to the rest of the world.

PORTFOLIO

Want to see companies we’ve helped?

BREAKTHROUGH & RESEARCH

Whether you are working on a high-level marketing plan or a detailed marketing campaign, we inspire you to stay one step ahead.

Our team members during a fact-finding session, answer questions that will help you identify strengths, weaknesses, opportunities, and threats as well as help evaluate your company’s brand and its position in the market.

USER EXPERIENCE

True user experience goes beyond giving customers what they say they want with simplicity and elegance.

Our analysts and design engineers, create a high-quality user experience by converging multiple disciplines and ensuring that they are all in sync to meet the exact needs of customers that cultivates longevity, usefulness and appreciates beauty.

MARKETING STRATEGY

A good marketing strategy is driven by a clear and simple definition of brand positioning.

We identify and attempt to own a marketing niche for your brand, product or service and then create a unique impression in the customers’ mind through skilled marketing techniques that will drive customers to associate something specific and desirable to your brand.

VALUE PROPOSITION

What is your product/service? Whom is it for? How is it useful?

From our breakthrough research and findings, we derive a clear statement of purpose, relevancy and quantified value that tells the targeted customers why they should buy your product and not from the competition.

CONTENT STRATEGY

We use transparency as a marketing tool and captivate customers with right content.

Our goal is to determine what type of content is needed and influence your customers’ decision-making process with the right marketing strategy. So by collecting and analyzing your data, we can help build a complete consumer profile and determine how to engage them.

 

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