BRANDING

A cracked bell will never sound well, so is a brand without a good strategy.

We at Black Group believe that a brand of a product is the face of that product, therefore, it should be given a well data-driven approach, that will communicate heartily and universally with the intended audience.

Our target is to help our clients businesses maximize their full potential. So by conducting quality research, plus a thorough analysis and interpretation of the raw data that forms the basis of a flexible and logical brand development; we will help you design, develop and put to work a coherent brand communication plan that is guaranteed to take your business to the next level.

STEP
01.
Helping Start-ups Start Up

If you are starting a new business, you’re in a unique position to operate as a challenger brand.

We can serve as your strategic guide and look at the market sector from the outside, access all the key players, opportunities or lapses in the market and then launch your product with a brand that will challenge and shake up other conventions of the sector. We all know marketing is essential for businesses, but it is even more important for start-ups, which is where we come in.

STEP
02.
Managing your Brand

Developing a good relationship with the target audience is a good strategy for your business.

The tangible elements of brand management include the product itself: its look, price, and packaging. While the intangible elements are the experiences and relationship that the consumers share with the brand. As brand managers, our job will be to oversee all aspects of the consumer brand association as well as observe their relationships with the supply chain.

STEP
03.
Brand Platform

Developing a good relationship with the target audience is a good strategy for your business.

The tangible elements of brand management include the product itself: its look, price, and packaging. While the intangible elements are the experiences and relationship that the consumers share with your brand. As brand managers, our job will be to oversee all aspects of the consumer brand association as well as observe their relationships with the supply chain.

PORTFOLIO
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OUR TEAM
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BRAND INSIGHTS

We dig deep to find insights that will serve as a guide for your brands success.

By combining consumer perception with sound strategy and creativity, we develop and enrich your brand reputation and make the most of digital disruption that will grow your market, engage your audience, tell compelling stories to investors, and all the while; getting you closer to your customers.

BRAND PURPOSE

A brands purpose when identified, can be used as an excellent marketing tool.

A compelling brand purpose sets out what a product is inclined to present to the world so as to meet a certain need. Its role is to merge customers and their lifestyles alike in the pursuit of that intention. Black Group explores the best patterns in defining an effective brand purpose.

LOGO DESIGN

Our designs attempt to link all the components related to a product, service, company, or person to the brands Identity

We posses the necessary design skills, and apply where needed to create design concepts and great execution plans that will facilitate the build-up of your brands identity- logos, typography, colors, packaging, and messaging. We wont stop until we embed a creative story within your design and make sure your brand identity continues to attract new customers, as well as make existing customers feel at home.

BRAND PORTFOLIO & ARCHITECTURE

As an essential tool, we focus on creating a lasting relationship between you and your target audience.

Our brand portfolio and architectural strategy aims to address the decision of which markets or consumer segments target, what ambiance to utilize, and then structure a brand portfolio that will create a lasting relationship and easy navigation of customers to offers that best suits their needs.

 

BRAND MANAGEMENT

In managing your brand, we indulge you with five simple steps;

  • Leverage your unique selling proposition.
  • Choose an appropriate medium for marketing your products.
  •  Encourage brand utilization management software.
  • Develop your brand internally.
  • Entice influence to circulate your brand.

Next, we can build you a website!

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